Saturday, April 30, 2011

Reflection of Learning...

In my Web Site Design class, we are to write a "Reflecion of Learning" paper. It is supposed to "Reflect upon your past learning and implementation of projects. Include your aquired expertise, experience, and qualifications."

Back in 2004, I was attending Elgin Community College to earn a Computerized Graphic Design Associate degree. I was in Illustrator II and QuarkXPress II classes (I didn’t take Photoshop I and ll until spring and fall of 2005). Also, I was seeking a graphic design job. Of course, if you have never done the kind of work (in the real world) that you’re seeking, they will not give you a chance. But, I got lucky! I got hired in the marketing department of a company as a Marketing Assistant. I was happy and scared at the same time.

That company used older versions of Photoshop and Illustrator and for page layout they used QuarkXPress 5. At school, we were using QuarkXPress 6 and Adobe CS. Then, the after the next two or so semesters, the ECC graphic design department upgraded to Adobe CS2 (but still used QuarkXPress).

A majority of my job was as the Graphic Designer. I would work on projects such as brochures, ads that went into trade publications, post cards, fliers, handouts, PowerPoint presentations, etc. Many times, for some projects, I would try to utilize the knowledge I was learning in my design classes at ECC.

After that job, in 2006, I got hired at a different company (more money). It was also in the marketing department as a Marketing Assistant (which a majority of my job was as the Graphic Designer). The job was almost basically some of the same tasks as the previous job, but one thing I got to do at the new job were e-mail blasts using Microsoft FrontPage. I had never really used Microsoft FrontPage before. Great thing was they already had templates for the e-mail blasts, for notices, and so on. That was exciting for me because I got to utilize my basic HTML knowledge (through FrontPage) as well as my ImageReady knowledge (for GIF animation) and by then; I had already had the Photoshop classes.

Times have changed in the graphic and web design field these days. Not only do they want you to be a graphic designer (print) but they also want you to have web design skills too. It could be having knowledge in either front-end web design and/or back-end web design. So, I sent myself back to school the fall semester of 2010 to earn that Web Design Associate degree (which I will receive May 2011).

Just a few years ago, every now and then, people would ask me if I did web design and I’d say “No, I don’t know how to do web design.” Now, I can say “YES! I’m just starting out, but I know how to do some web design.”

It’s nice to have gotten some experience with Dreamweaver through my Web Site Design class and Flash through my Computer Animation class. Dreamweaver and Flash are something I have wanted to learn for the last few years. The thing I need to do now is to start looking into and start learning HTML5 and CSS3. Just a few more years and HTML5 and CSS3 will then be the norm.

While I have learned a lot at school, I know that in order to stay on top of things, I will have to keep learning on my own. Whether in between classes and/or once I no longer attend classes, I will need to take classes here and there for refresher and updates.

I don’t think print will ever die out. Web is, of course, a tad bigger than print these days. The other thing that is almost a tad bigger than web is Apps. I’d like to learn how to design and create apps for cell phones, pads and so on. But, there’s just not enough time to do and learn what I would like to do/learn. Maybe in my next lifetime!

On top of all the graphic design and web design bookmarks I save to look through and e-mail newsletters I scan through here and there, one way I learn about what’s new with graphic design, web design, packaging design, software, etc., is that I subscribe to publications (which come through snail mail) such as PC World, Website Magazine, GD USA, Deliver, Brand Packaging, Food and Beverage Packaging, CRM (Customer Relationship Management), etc. Nice thing is, most of the publications I mentioned are free. So, I take advantage and sign up to receive them. I prefer actual hard copy publications then having to be stuck to my PC almost 24/7.

I also, at times, get information through snail mail such as samples, posters, idea books, etc., from Sappi (a paper company), USPS and other companies (also free). It’s great stuff to look at and get ideas from.

Going to school part-time while working full-time has been tough and there have been sacrifices made. In the long run, I’ve learned a lot and I hope to keep on learning.

Monday, April 25, 2011

Interview with Habitat for Humanity of Northern Fox Valley

This is a class project where we were to conduct an interview. We could interview anyone we wanted. I chose Habitat for Humanity of Northern Fox Valley.

Class: Intro to Multimedia
Project: Interview
Software: Final Cut Pro
Project Title: "Interview with Habitat for Humanity of Northern Fox Valley"



Due to the limited amount of time and having to set-up interviews, work with my assistants schedules, time to work on the project in class, etc., there was not really much time to edit, work on color correction, etc.


Visit my You Tube Channel SaFire98 to view more video projects.

Tuesday, April 5, 2011

E-Portfolio... In The Design World, You Need to Have One!

The following is a Web Design Class assignment. We were to answer questions regarding E-Portfolios and list a few references.

WHAT IS AN E-PORTFOLIO?
An E-Portfolio (electronic portfolio) is a web-based site, which showcases design work as well as a resume, blogs and anything else you’d like to add. These portfolios are also known as an Online Portfolio or a Digital Portfolio.

This type of portfolio is used a lot by creative people such as graphic designers, web designers or freelancers to show their design work and achievements to colleagues, employers, clients, family, friends, etc. on the internet. Many Photographers, Writers, Actors, Animators, Interior Designers, etc. also use E-Portfolios. Depending on your field, it is good to have one.

Some people might sign-up for an account that hosts online portfolios through sites such as Coroflot, Behance, Carbonmade, DevianArt, etc. With these sites all you have to do is basically fill-in the blanks and upload samples of your design work, resume, etc. A good thing to having an account with one of these sites listed is you can join their forums and communities and make connections really fast.

Others, if they’re able to, will design their own E-Portfolio site. This process can take anywhere from about a month to a few months depending on how simple or how elaborate you want your online portfolio to look.

If you design your own online portfolio, that in itself is one example of your web design work. Your online portfolio can be one page or multiple pages. But of course, you must keep in mind that less is more and you don’t want to overdo it.

An E-Portfolio is also good for creative people who just want to network and to build business type relationships. In most fields it is necessary these days to have an online presence. For example, you never know when an excellent job lead might come up (even though you’re not looking for one) from one of your network connections. You can then e-mail your online portfolio to whoever it needs to be sent to or if you’re face-to-face give that person your portfolio address, preferably your business card which has the link on it. Sure you can write out your information on whatever piece of paper you happen to find at the time but, it is best to look and be professional.

No matter what, just like your resume, you should form a habit to always keep up your online portfolio. It is an ongoing process. Visual communication is very important these days. It’s your digital identity.

WHAT IS THE PURPOSE OF AN E-PORTFOLIO?
An E-Portfolio is designed to show your web site design work and/or your print work. And, if you have any, you can also show your animation work. Animation is not something you can show to its fullest extent such as with a book portfolio.

One way some creatives use their E-Portfolio is to find employment and/or freelance work. Besides samples of your work, an E-Portfolio can contain your resume which names/lists companies that you have worked for.

Depending on the purpose of your E-Portfolio and whatever it is you plan on using it for, in the end, you want to put just enough information on it where they will then want to speak with you further to find out more information about your design skills and goals. You want to get them to call you! It is all about promoting yourself… branding and identity!

Also, if you’re seeking employment and/or freelance work, it is good to have a separate e-mail account just for that purpose. It is also good to utilize your online portfolio link as part of your e-mail signature. That way, you don’t always have to type it in.

Once you have your site designed, hosted and ready to go, all you have to do is to add (copy and paste) your URL address (link) to an e-mail. Of course, the link should be posted on your business card too.

E-PORTFOLIO BEST PRACTICES
Should contain
• Full name
• Office/Business Address
• E-mail Address
• Phone Number (with proper voice mail message)
• Fax Number
• Site Name

Depending on how you are using your E-Portfolio, the following is
optional or should be listed

• Social Media Site Links: LinkedIn, Blogs, etc.
• Home Address (for freelancers if they don’t have a business address)
• Resume (if you’re searching for employment)
• Client or Industry List
• Services Offered (if you’re a freelancer seeking employment)

Page Layout
• Appealing
• Consistent
• Not Cluttered
• Good Navigation
• Organized Content
• Easy to Read Text
• Fast Download
• Common Header and Footer

Color and Graphics
• Consistent Color (throughout site)
• Subtle Color
• No More Than 3 Different Font Types
• Optimized Graphics
• Image Alt Tags

E-PORTFOLIO SITE INFORMATION
Web designer wall – Visited March 31,2011
Web Designer Wall: Single Page E-Portfolio Sites

Freelance Folder – Visited March 31, 2011
Freelance Folder: 20 Inspiring Personal Portfolio Sites You Should Explore

DesignM.ag – Visited March 31, 2011
DesignM.ag 50 Excellent Designer Portfolio Sites

DesignM.ag – Visited March 31, 2011
DesignM.ag: Inspiration, 101 Awesome E-Portfolio Sites